Marketing isn’t always easy, especially if you’re trying to create brand awareness for your home business. If you’re having trouble getting your name out there, influencer marketing might be the solution you need.
Influencer marketing involves reaching out to popular bloggers and other influential people in your industry and convincing them to use your product or service as part of their existing workflow or reviewing it on their site (or social media account).
Not only does this expose your company to an entirely new audience, but it also establishes you as an expert in your field by getting endorsements from someone who already has an established following.
1. Befriend People Who Are Already Successful
Identify influencers within your industry who are already getting results and who have an audience of people that you’d like to reach. Then, approach them with a mutually beneficial proposition.
Social media is a great way to build your brand and reach out to people who might be interested in your product or service. That’s why every home business should have a Facebook, Twitter, Instagram, and YouTube page.
You can also make use of other platforms like Pinterest and LinkedIn. An easy (and free) way to increase your social media following is by promoting other influencers you admire. Just engage with their content and encourage others on social media platforms to do so as well.
You might not get tons of followers overnight, but that initial interest will translate into organic growth over time.
2. Speak at Events
Getting your name out there is crucial if you want to grow your business, so speaking at local events is a great way to show potential clients what you can do.
It also helps keep you on top of your game—and it’s always good to challenge yourself!
3. Showcase Your Product on Other People’s Channels
Once you’ve identified a few influencers in your industry, reach out to them and ask if they’d be willing to display your product on their channel.
Make sure you have excellent customer service in place because if they give your product a bad review, they’ll expect an even better solution from you.
4. Target Micro Influencers
Micro-influencers—people with small, highly engaged audiences—can be great additions to your overall influencer marketing strategy.
They’re often much easier and less expensive to work with than traditional celebrities, and their smaller audience sizes allow you to target a very specific group of people.
The hard part is finding them! If you’re going after a particular niche or interest, several tools will help you find micro-influencers in that field.
The adage, where there’s smoke, there’s fire has never been truer than in influencer marketing. Whether you use Facebook, Instagram, or Twitter to market your business, influencers can help you build brand awareness and expand your reach.
Keep in mind that with great power comes great responsibility. Make sure your ads align with your core values and you understand what you’re getting into before hitting the post. Remember your home business could be the lifesaver you’ve been waiting for. It can make a difference between selling your current home and buying a new one.